Summary: If you’re searching for a sales job, cover letter sample websites can be a useful source of ideas and inspiration.
You’ll see examples of how other job hunters have used their cover letter to get their resume noticed and you’ll find free advice as well as professional letter writing services.
You can learn valuable lessons from almost any sample cover letter, whether it was written for a position in sales or another industry. The principles that govern successful cover letter writing are applicable to any field, because the psychology of appealing to the needs of any potential employer usually remains the same.
Use the cover letter to make the employer’s job easier
In order to compete well, you need to understand the situation of the recruiter. When an attractive sales job is advertised, it can attract hundreds of applications. A busy Human Resources staffer will need to screen out all but the most suitably qualified in order to draw up an interview short list. Your cover letter is a powerful marketing tool to help you through this stage and command serious attention for your resume.
Your first task should be to analyze the job advert or description, in order to identify the key skills and experience that the employer requires. This job will be much easier if the advert mentions particular aspects of sales or marketing — for example, experience in making presentations or in developing new markets. There may also be mention of essential professional skills, such as the ability to prioritize tasks so as to meet deadlines and to work effectively in a team.
If the job description is less specific, it may be necessary to do some research into the company (online or through a local office such as the Chamber of Commerce) and make some educated assumptions about the skills required.
Matching your own expertise in sales to the needs of a specific job is a key tactic in making your cover letter stand out. You’ll then have the opportunity to provide further evidence of your suitability in your resume.